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Private Labeling Has Many Benefits

By Billy Genthner


If you have never heard the term private labeling, it is definitely a smart concept for any business owner to learn about. Many companies use private labeling as it offers them several substantial benefits. Basically, private labeling is simply placing your company label on a product that was created by another company. This happens all the time in the food and beverage industry, but also for products such as cleaning products or even a niche such as wholesale electronic cigarettes. There are many good reasons to consider private labeling.

1. You Can Build Up Your Brand Recognition

If you have a shelf full of a product such as wholesale e-liquids, no doubt you sell many different brands. People might be able to find these brands at many other vape shops. But, what if you had a selection of private label wholesale e-liquids or wholesale e-cigarettes? These products would be "exclusive" to your vape shop, no one else could sell them, and they would feature your company's logo and name.

If a customer tried one of your private label wholesale e-liquids and liked them, they would only be able to come to your store to find this private label product. In addition, the label itself is a constant source of advertising as the customer sees it and so will his or her friends. This can generate buzz for your brand and people might come to the store looking for your exclusive private label products.

2. Private Labeling Is An Affordable Option

You might be shocked to find out that private labeling is cheaper than buying a brand name product, but that's often a big reason why companies opt for private labels. Usually you can save at least 10% and perhaps more than 20% with private labeling, and this is true from products from cookies to wholesale e-liquids to cooking equipment and much more. Not only are you saving money, you are building up your brand name along the way.

3. You Are In Control With Private Labeling

Anytime you purchase a brand name product, the company from which you buy sets the price and possibly has restrictions about how you can advertise that you are selling their product. Additionally, they might have other restrictions. On the flip side, a private label is your product. You can advertise any way you choose, display the product anyway you want and set the retail price. In addition, you also control the supply of your private label product. Where someone might be able to find Brand X wholesale e-liquids at 50 different vape shops, your private brand is exclusive to your store.

If you are interested in private labeling, do some research and select a company that creates quality versions of products that you sell. For instance, for the wholesale e-cigarette market, there are companies that can create many unique flavors of wholesale e-liquids specifically for your company and then help you with the actual label creation and perhaps even some graphic design. All of this can set you on a path toward building up your vape shop and brand.




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